Mr Kat & Friends is a character brand created by art director and visual designer Jaime Alvarez. Jaime’s creative approach is very intuitive and based mainly on his daily life with his wife and three lovely cats. His love for 3D took him to also bring these designs to life through wood, plush, resin and fibreglass.
The warm, graphic character designs are brimming with kawaii and are intended to communicate tenderness, playfulness and happiness, and together they live happily in an imaginary design-driven world. Jaime tries to synthesize as much as he can to portray the essence of each character and there are a certain set of attributes that unify the style such as the round shapes, shiny surfaces, eyes, mouth and tongue.
The main character is Mr Kat, and he’s most commonly seen with his two best friends Vanilla and Cosmic Panda. Other key characters in the world include another little kat called Misky, a flock of little yellow birds, characterful doughnuts and sushi, stars, clouds, raindrops and basketballs.Jaime and Nexus are working in partnership to develop the brand across digital products, merchandise, brand collaborations and more.