To celebrate reaching 2bn users, Facebook have worked with Nexus Studios to celebrate the milestone with ‘Good Adds Up’, a personalised animated film which thanks users for being part of the community, for sharing moments and more.
Directed by Nexus Studios’ Johnny Kelly, a team of in-house animators and compositors brought a cast of characters to life who come together to do amazing things, guiding you through your own film that’s populated by your photo moments as shared on Facebook.The campaign kicks off with the central idea of ‘Good Adds Up’ and Johnny’s initial idea sprung from that. He says: “I thought of ways these characters could ‘add up’ too, coming together and becoming more than the sum of their parts.”
He adds: “This undoubtedly has the biggest audience of anything I’ve worked on which is quite terrifying and comes with its own set of challenges. For example we had to invent a set characters that didn’t feel overly-specific to one country or another. But that’s the nice thing about animation; weirdly it’s easier to identify with a character if he’s a little abstracted, than one that is figurative and realistic.”