Wieden & Kennedy's spot for Honda 'Hands' has been a viral hit with well over 3 million views in less than a week. Directed by Smith & Foulkes at Nexus, this 2 minute film was a unique production challenge and one of the most intriguing briefs Nexus have ever been set.
A beguilingly simple idea, it quickly became apparent that it was a devilishly difficult thing to achieve. Hands are infinitely complex in their movement and not easy to plausibly replace in CG. "We didn't want this to be stop frame in feel. It needed to feel utterly magical and for the audience to be unsure how it was achieved" said directors Smith & Foulkes. "We wanted to deliver Wieden & Kennedy's idea in its simplest and most direct form with no cuts and in close up... even though that was the most difficult thing to achieve."