An icon is defined, among other things, by its longevity. Icons don’t withstand change - they endure it, by evolving with the times. An icon adapts to each new era, maintaining its identity while simultaneously remaining contemporary and fresh. At their best, icons provide both a connection to our past, and a window into our future.
For almost 30 years, Windows has been an icon among icons, creating portals into new worlds by providing users with an entirely customizable experience that progresses as fast as they do.
Windows is used by over a billion people each day, from air traffic controllers to NASDAQ traders to obstetricians. Which is why the Windows Hero Desktop Image is easily one of the most widely recognized images in the world. It’s the first thing users see when they begin their Windows experience, and it’s featured in every Windows ad that’s shown in nearly every country in the world.In 2015, Windows evolved yet again with the release of Windows 10 - the final major release of Windows before it moved to quick-turn digital updates. To mark this evolution, we had the pleasure and honor of creating the Windows desktop as an icon - the kind people can shape as part of their own world.