25 Chart Street
London, N1 6FA.

+44 (0)20 7749 7500

View on Map




General enquiries:

Recruitment enquiries:

Press & Marketing:


USA: Free Agents

+1 212 255 2252

Canada: Hesty Reps

+1 416 482 0411

France: Henry

+33 1 4316 5640

Germany: Tony Petersen Film

+49 30 27879890

Australia: Sedona

+612 8379 1202

Embed this video

Customise size

Magic Light Pictures

The Gruffalo Spotter - AR App

In the first ever development of its kind, visitors to 26 forests across England can now take a leading role in the world famous children’s tale, The Gruffalo. 

Commissioned by Magic Light Pictures and in partnership with Forestry Commission England, The Gruffalo Spotter augmented reality app invites families to follow a trail of clues, tracking footprints of their favourite characters from The Gruffalo. Once families have spotted the characters, they are brought to life in augmented reality using the Gruffalo Spotter app.

Visitors can stand next to the characters and take photos as keepsakes using their phone or tablet. The photos are automatically added to the device’s gallery, from where it can be shared via social media with the hashtag  #GruffaloSpotters. The new app takes family forest walks to new heights, mixing technology with the real world it encourages children to get exploring, firing their imaginations and enabling them to have an all-new forest experience.

The Gruffalo Spotter app is available for free in the UK from the 20th February on iOS Android  & Amazon

To see how we made it, watch below:


Sam Southward


Augmented Reality

More by this director

View all

Skype - Skype Mojis

Short Film - After The End