Paid homage to VW by squeezing a Beetle and splitting a Golf. Twisted trucks into text, built cities around sneakers and got aerobic with autos. Reinterpreted reality…everywhere.
Chris Labrooy has been described as ‘a master manipulator of revved-up cars and re-interpreted realities’. Starting to dabble with digital art in his early twenties, Chris studied at the RCA and began to explore CGI as a creative medium in itself, with which he could subvert and twist familiar everyday things into something new.
Interested in the intersection between typography, architecture, product design and visual art, Chris is obsessed with creating fresh perspectives using his developed sense of the materiality of things to inform what he creates in the digital space.
Chris’ work has been exhibited at the Design Museum in London and his clients include Apple, Porsche, Nike, Jaguar, AT&T, Citroen, Louis Vuitton, Time Magazine and Ted Baker.