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Honda

— Hands

This iconic spot celebrates 65 years of brand innovation and the spirit of the Honda engineers who have made the brand the largest engine manufacturer and racing company in the world.

The intricate 2 minute film, directed by Smith and Foulkes, blends models of the vehicles with digital effects, showing the hands of an engineer transforming one Honda innovation into another, right from the very first engine through to innovative future technologies.

Launching to great acclaim, the film with no media buy attracted over 3.5 million views in its first week and racked up a swathe of prestigious industry awards. In a survey of the most viewed UK car adverts since 2010 compiled by video analytics specialist Visible Measures, Honda ‘Hands’ topped the viral rankings, receiving more than 12m views online.