MTV

— Ident

This playful and poppy sequence was created in response to the theme of ‘Technology’, the pair challenged the tropes often associated and took viewers on a surreal ski ride.

Inspired by old fashioned Olympic speed skiiers and Cuno Amiet’s painting ‘Paysage de neige, dit aussi grand hiver’ from 1904, the resulting ident combines Haein & Paul’s bold and contemporary aesthetic with a nod to the past.

XS
SM
MD
LG
XL