Johnny directed this film to promote YouTube Play – a collaborative project between YouTube and the Guggenheim Foundation that seeks to showcase the very best creative videos from around the world.

The brief was to reference the variety of different worlds created by YouTube users and drum up excitement for the project. Through all the different worlds created in the film, Johnny wanted to get across that idea of clicking on something without knowing exactly what you are going to see – just like YouTube. It could be the greatest thing you’ve seen in your life, or it could be a sneezing panda – or one and the same!