Audi

— Pure Imagination

‘Pure Imagination’ is part of the global campaign for the Audi A5 and recreated the vision of a ‘super-computer’ and aims to answer the question; “What if artificial intelligence could dream?”.

Starting from what feels like the inner-core of the machine, the film takes viewers on a vivid journey, through a world of data fabric, anamorphic lights, movement, and an alternative reality; featuring segments of continuous and fast-travelling shots to ensure that an air of intensity and excitement remains throughout.

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