Masters of originality Smith & Foulkes teamed up with McCann London yet again to serve this year’s hero Wimbledon spot.

Encapsulating the pull of Centre Court with elegant aesthetics and complex camera moves, the duo weaved together three stories highlighting the architectural, sporting and social aspects of the tennis tournament.

Smith & Foulkes perfected a chalky, textured aesthetic to create a dreamy atmosphere where giant strawberries transform from trampolines into dresses, picnic blankets take flight and tennis rackets become springboards for the protagonists.

1/3
    XS
    SM
    MD
    LG
    XL