Ad Age looks back at the most epic experiential experiences of the year and recognises our Ride in their ‘Best of Experiential 2019’.

“The most successful branding exercises don’t rely on passive audiences to absorb their messages. Instead, they create experiences and facilitate conversations through hands-on, personal moments that encourage audiences to actively participate with the brand.”

The Ride, directed by Fx Goby took 175,000+ industry professionals on a journey through every day life to discover the Google Assistant.

Read the whole article here.

See the work here.