With the ever growing concerns surrounding AI in the creative industries, Shots spoke to a selection of studios on their fears, hopes and dreams for the future of the technology. Our Head of Digital Production, Colin Davis, pointed to the fact that AI has been a part of our pipeline for years already. It’s been a way to supercharge creatives rather than replace them. It does so by empowering them to iterate in a much less laborious way.

Speaking to the use of Dreambooth, used in conjunction with other text-to-image models, he credits Nexus CG Artist Fabien Glasse who “trained [the AI] himself. He’s interested in what it can be.”

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