Algorithms for Habito is Campaign’s Ad of the Day
Algorithms, directed by Nexus Studios’ Nicolas Ménard was named Campaign’s Ad of the Day.
The spot was made in collaboration with Who Wot Why and is the first TV advertising spot for innovative online mortgage broker Habito.
It features a series of elegant sorting algorithms that turn graphical chaos into satisfying order; a metaphorical visualization of the brand’s powerful mortgage matching algorithm.
The 30-second spot colourfully visualises an algorithm born from Habito’s sorting code, which is used to sift through thousands of mortgages to find the right one. The animation shows that the intelligent machine doesn’t actually care about people who need the mortgage, and that’s where a Habito broker comes in.