Our Executive Producer Tracey Cooper caught up with the British Arrows team to help shed light on how Covid-19 is currently impacting Animation, AR and VR commissions. 

Tracey says, “We are seeing scripts specifically written with animation in mind and a stronger commitment to projects overall now that the initial panic has, if not subsided, then become more familiar to us. With regard to XR (Virtual Reality / Augmented Reality / Mixed Reality), we were already seeing an increase in the projects being commissioned. It’s difficult to say whether we will see a further increase as a consequence of COVID-19, but we hope that this situation may inspire creatives and brands to work in alternative mediums, if it suits the brief.”

Check out the piece here