EP Tracey Cooper on working through Covid-19

Our Executive Producer Tracey Cooper caught up with the British Arrows team to help shed light on how Covid-19 is currently impacting Animation, AR and VR commissions. 

Tracey says, “We are seeing scripts specifically written with animation in mind and a stronger commitment to projects overall now that the initial panic has, if not subsided, then become more familiar to us. With regard to XR (Virtual Reality / Augmented Reality / Mixed Reality), we were already seeing an increase in the projects being commissioned. It’s difficult to say whether we will see a further increase as a consequence of COVID-19, but we hope that this situation may inspire creatives and brands to work in alternative mediums, if it suits the brief.”

Check out the piece here

XS
SM
MD
LG
XL