Bronze for ‘The Monster’ at The British Arrows Awards
Directed by Johnny Kelly
Hurray for Johnny Kelly who took home Bronze at the British Arrows Awards 2023 for his lovable monster.
We created ‘The Monster’ for Back Market. A tale with an unlikely pair of puppet heroes inspiring conscious consumption. Johnny led a group of artists including Andy Gent’s renowned team, to hand-craft multiple sets and over twenty puppets; three of which were different versions of the Monster himself, along with the girl, four city slickers, four miners, four zoned out tech fans, and the crying clouds. A sprinkle of stop-motion, 2D animation and clever 3D techniques were utilised to enhance the emotional and comedic fable.
Watch ‘The Monster’ here.