After a year of uncertainty, D&AD’s themed report celebrates work that that tapped into the human drive for connection, presenting powerful messages of togetherness. We were pleased to see Fx Goby’s beautifully rotoscoped commercial for Volkswagen included in the report.
“Nostalgia is a powerful tool and The Last Mile by Nexus Studios for Volkswagen harnesses it, building a retrospective world with the product at the heart of cultural memory. Marking the VW Beetle’s ceasing of production, the film places the iconic car in the collective memories of viewers by positioning it within big historical cultural moments as well as universal personal experiences, such as first dates and births. The animation technique of rotoscoping – a traditional hand-tracing technique – provides an added human touch.”