More good news for the Drawn Closer team. They were awarded top prize at the sixth annual AdAge Creativity Awards, taking home Craft of the Year for Digital/Social. The awards honour the advertising and marketing industry’s most powerful creative ideas and big-thinkers, we are honoured to be included alongside our talented peers.
Working closely with Cox Communications and 180LA, our team helped save Nevada’s Thurman White Middle School’s school play by reimagining it as an animated short, directed by Oscar winner, Patrick Osborne. Alongside puppeteering and voicing their own characters the students were able to walk a virtual red carpet and celebrate with their families during a Hollywood-inspired online premiere.
The film and supporting content garnered more than 5.4 million video views and 93% positive sentiment on social media.