A decade on from the launch of Johnny Kelly’s double Cannes Grand Prix winning spot, ‘Back to the Start’ the Director, Nexus Studios and Observatory reunite to create the sequel, and spotlight the hurdles of today’s sustainable farming.

In an exclusive deep dive behind the scenes with Creative Review, Johnny reveals what the brief was and how the project came to fruition.

“This time the emotional heart of this story sprung from one of the key obstacles Chipotle and Observatory brought up: how farmers had trouble handing off their farm to the next generation. Becoming a farmer or taking over the family agricultural business doesn’t have the same allure it might once have had, primarily because of the raft of obstacles against them, like climate change, bad soil and the sheer physical exhaustion of the vocation. So our story hook here became the relationship between father and son”

Read the full interview here.

Check out the film here.