Hip hooray for Johnny Kelly and his lovable cable monster. Last night, expert jurors from around the world awarded the best-crafted creative work of the year at the annual Ciclope awards ceremony. We were thrilled that ‘The Monster’ was awarded Silver in the 2D & Stop-Motion category.

Directed by Johnny Kelly, the spot for Back Market highlights impact of our insatiable desire for the new and offers an alternative path.

Johnny led a group of artists including Andy Gent’s renowned team, to hand-craft multiple sets and over twenty puppets; three of which were different versions of the Monster himself, along with the girl, four city slickers, four miners, four zoned out tech fans, and the crying clouds. A sprinkle of stop-motion, 2D animation and clever 3D techniques were utilised to enhance the emotional and comedic fable.

Congratulations to the whole team and all the award winners.

Watch ‘The Monster’ here.