Are VR and AR the perfect lockdown partners?
Colin Davis, executive producer at Nexus Interactive Arts discusses the potential of Augmented Reality and Virtual Reality as an imaginative tool for escapism. “There is a hunger for being immersed in worlds outside of your living room!”
LBB’s Natasha Patel spoke to agencies and production companies to find out how the pandemic has helped the industry rethink extended reality.
Check the feature out here.