LBB | A Magical Adventure for HP

Smith and Foulkes are flying high across LBB, where their new spot ‘Magic Carpet Ride of Learning’ was named work of the week and featured in their creative news. They noted that the timely new campaign illustrates how “printing brings learning to life” by helping on-screen learning become less isolating and more engaging.

Nexus’ Alan Smith said of project, which was completed start to finish during lockdown: “While we’re all dutifully locked away in our homes, we wanted to take people on a fun-filled adventure” he continued it was “quite the adventure for us too, being our first completely virtual and remote collaboration, which, as long as the wifi held up, ran surprisingly smoothly.”

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