LBB Online: Mark Perrett and Google AR Animals

In times when staying inside is more important than ever, we need new and safe ways to interact with the outer world. Teaming up with Google, we created a collection of photo-real augmented reality animals that users can place in their environment through any mobile device and interact with.

Creative Director and project lead, Mark Perrett, caught up with LBB to discuss the technical achievements and challenges that stemmed from this project.

Says LBB “While we can’t go and see real tigers, and the big cats featured in Netflix’s hit Tiger King don’t fill any animal lovers with happiness, the AR version is the perfect way to appreciate the majesty of the Bengal Tiger from isolation. In fact people have been turning their lockdown abodes into virtual menageries using the wonders of AR tech”

Check out the full article here.

Find out more about Google AR Animals here.

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