We’re heading back to SXSW next March with two panels. Bringing together industry leaders across sports, film & TV, and live entertainment to explore how storytelling, creativity and technology are shaping the future.

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From Story to World: Building Multi-Platform IP

How is entertainment IP being developed for a multi-platform world? From established franchises to original worlds, this session explores how stories can reach audiences across games, immersive experiences, live entertainment and sports while remaining creatively cohesive.

💫 Moderator: Charlotte Bavasso, Nexus Studios
🎬 Candice Afia, Senior Director, Creative Strategy & Innovation, Universal Pictures
🏀 Catherine Cyr, Executive Vice President, Three Fifths Media
🖲️ Mehrad Noori, Executive Producer at Meta Reality Labs

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Building the Modern Sports Experience

How physical design and digital storytelling bring fans closer to the action and deeper into the story. This panel explores how live events, media and technology are creating richer, more connected fan experiences.

☄️ Moderator: Kristin Glushon, Nexus Studios
⛳️ Matt Mullen, Director of Product Management at the PGA TOUR
🏹 Kevin Cote, Sports Business Development, XR Google
⚾️ Kevin Lopes, Vice President of Sports Business Development & Innovation at ESPN