For a new series, 12 creatives were asked to produce TikTok videos representing 12 different emotions. It’s Nice That launched their Creative Canvas series with our very own Lucas Zanotto who was asked to interpret excitement resulting in a 3D, bountiful version of the TikTok quaver hooking and swinging itself around a peg.
“I wanted to capture this exciting feeling you get,” he says. “Like, for example, when you swing on something and you let go. A bit like swinging from a rope on a tree into a lake. Or jumping off a high swing. Or even dropping into a pipe on a snowboard or skateboard. It has this feeling of excitement and freedom at the same time. And that makes you burst with joy and energy.”
TikTok was launched in 2018 and since then has been downloaded well over two billion times. Users of the app share up to 60-second video clips, all in portrait format to fit the screen of your phone and most use TikTok’s in-app editor to create their videos. Within this editor are a range of effects, filters and templates that are easily shareable and that are constantly being added to.
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