“BBC’s The Fearless are Here campaign declares the arrival of the 2018 Winter Olympics and features an animated 2D film designed by Nexus Studios’ duo Smith & Foulkes in collaboration with Y&R London.

The powerful film, which went live on Saturday (20 January), follows various winter sport athletes through the mental, physical and psychological challenges faced when training for and competing in the Winter Olympics. Emotions like fear, anxiety and uncertainty were at the forefront of the animators’ minds as they wanted to avoid reducing the challenges of the Winter Olympics to a physical monster.”

 

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