Help get Nexus Studios to SXSW for another year by voting for our panel, ‘How AI is Revolutionizing Dog Adoption’. Diving into our Cannes Grand Prix-winning campaign for Pedigree, Adoptable, this panel will invite creative and technical experts to share insights while exploring key takeaways about future uses of AI for good. 

Vote for us here. 

Adoptable brings real dogs from local shelters into Pedigree media placements. Getting more dogs seen and more dogs adopted. The new innovative technology transforms amateur dog photos captured by busy shelter workers into professional-grade photography. Trained to recognise thousands of dog breeds, the AI-powered innovation maps their features onto a ‘digital skeleton’ before placing them into hyper-local digital touchpoints. 

During the panel, industry leaders Vegard Myklebust, Technical Director at Nexus Studios, Simon Vicars, Chief Creative Officer at Colenso BBDO, and Fabio Alings, Global Brand VP Pedigree at Mars, will share the creative technology and strategic input that made these innovations possible. 

The session promises to bring insight into how we’re leveraging AI and 3D models to create hyperlocal advertising to drive local adoption, explore how a global brand aligns every marketing dollar spent to their mission and how this is all supported by the tangible results the project is already showing.  

Learn more here.