Gruffalo Spotter nominated for Children’s BAFTA

Nexus Studios’ The Gruffalo Spotter has been nominated for a BAFTA British Academy children’s award in the interactive category.

Commissioned by Magic Light Pictures and in partnership with Forestry Commission England, the augmented reality app invites families to follow a trail of clues, tracking the footprints of their favourite characters from The Gruffalo before bringing the characters to life in augmented reality.

Mixing technology with the real world, the app was created to encourage families to get exploring and enabling them to have an all-new forest experience.

Winners will be announced on the 26th of November.