Webby Awards: Q&A with Nexus Studios

After winning their Award for Best Use of GPS or Location Technology, the lovely people at the Webby’s caught up with Nexus Studios on creating HotStepper.

“Using augmented reality in a navigation app seems contradictory at first. Shouldn’t you watch the road while navigating?

Kind of.

Luke Ritchie, Executive Producer at Nexus Studios and his team turned that assumption on its head by creating HotStepper—a character-driven, wayfinding app that uses AR to project a (two-stepping) guide to help users navigate. The app, equally quirky and useful, brings users a unique and fun way to get where they need to go, while experimenting with the possibilities of augmented reality.”

Read the full interview here.