Here’s a brief walk through of our 3D animation process and how we take an idea from concept stages through to final delivery.

Although this can be a complex and technical process, the fundamental stages of production are quite simple. Hopefully this film and the accompanying document can demystify the workflow and facilitate collaborative conversations around production planning, delivery schedules and creative sign off. It also gives you a better idea of how this kind of work moves through our studio between different specialist departments.

Of course every production is different and we carefully consider the best approach. We will discuss and develop the creative approach together and tailor a schedule and milestones.

We’ve used this 3D production for Samsung to illustrate the process. Here’s the final commercial…

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    XS
    SM
    MD
    LG
    XL