Sam helped transform Google’s outdoor promenade through the art of animation at the Mobile World Congress 2018, into an engaging brand experience. Nexus Studios collaborated with creative agency Brandfuel to create fun and playful moments for users interacting with Google’s Android brand.
At the Oreostation, we provided a fun opportunity to watch the animated Androids make ice cream. A periscope allowed users to peer into the back of the Oreostation ice cream booth and watch a whimsical animated sequence that follows hard-at-work Androids in a miniature ice-cream factory. Finally, as they approached the front of the Oreostation, users received real ice-creams, rounding up the entire brand experience and leaving them with a smile.
To greet the guests, we produced a digital welcome sign that displayed an animated overview of the promenade, bustling with little Androids. This sign was followed by smaller signs placed around each station that guided the visitors through the brand space in an amusing way.
The installations were huge success, being named one of the best brand experiences of the conference by Campaign.