To announce the fastest, sleekest, coolest Macbook to date, Apple enlisted director Shane Griffin to craft a product film to match. Combining live-action, motion design and VFX, the mixed-media director showcases everything the computer has to offer. With a focus on the product’s versatility and scalability, Shane shows us how it might seamlessly fit into your creative life from working at home on a project to commanding holograms through stadiums.