On behalf of the Australian Government, Mighty Nice with BMF has created the first national child sexual abuse prevention campaign, ‘One Talk at a Time’. The campaign demonstrates that together we can create a safer world for our children, free from sexual abuse, one preventative talk at a time. The landmark national ad campaign encourages adults to have sensitive conversations with young people about child sexual abuse, with the animation kicking in at the complex point of the discussion. The integrated campaign is live in Australia across TV, cinema, radio, social and digital.