BBC

— Lets Go There

Factory Fifteen immerse viewers in a celebratory visual feast for the BBC’s 2020 Tokyo Olympics’ trail. The epic spot takes audiences on a whistle-stop tour through the idiosyncratic and exciting megacity by reimagining Tokyo with Olympic athletes and events embedded into its fabric and culture. Street signs, shops, arcades, gashapon parlours and homes are all authentically augmented with sports and their stars thrust centre-stage.

Shot to feel like a single continuous camera move, each frame within the one minute sequence is flooded with an array of original artwork designed by Nexus Director and contemporary artist, Fantasista Utamaro. Repeat viewing is rewarded with over 50 carefully planted ‘easter egg moments’.

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