In a move to inspire donations from the boomer generation, Mischa mixed archival footage with nostalgic images of the heady rock days. Shot in a single day, the recreated concert experience included a fully rigged Glastonbury-size stage, a packed crowd of revellers, smoke bombs, an original 1950s bus, and real musicians performing role of glam rock band Slade. Created in collaboration with the British Heart Foundation and Saatchi & Saatchi London, Mischa’s visionary ambition delivers an important message to a noisy generation.