Coca-Cola

— Building

The spot centres on a physical model set of a residential building and the CGI characters that inhabit it. The narrative is guided by a red balloon, which represents both Coca-Cola’s brand and the viewer’s visual perspective, as it passes upwards from the street.

The use of the model set gives the film a tangible, real-world feel, which adds to the touching short stories we come across in the characters everyday lives.

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