In celebration of 100 years of Cheerios, Ian collaborated with the brand to honour its past while spotlighting the star of the show: the oats themselves. This mixed-media piece combines live action, nostalgic clips from older Cheerio commercials, stylized motion design and photoreal 3D elements. Centered around the iconic ‘O,’ a strong visual concept ties it all together. So much goodness in a small package—just like Cheerios themselves.