A Future Begins
A decade after his double Cannes Grand Prix winning short, ‘Back to the Start’, changed the global conversation around animal welfare, Johnny Kelly returns with a continuation of the farming family epic with the focus this time, on human welfare.
This love letter to the patchwork quilt of family-run farms that make up Chipotle’s supply chain, follows the four season structure with meticulous craft and storytelling at its centre. The production consisted of ten different sets, featuring 82 tiny resin puppets including 12 sheep, 10 cows, 12 pigs, 10 chickens, 12 farm helpers, 10 characters on campus and 16 audience members all captured in one fluid camera move. Johnny’s commitment to authenticity ensured only real world farming techniques used by Chipotle suppliers were depicted, including solar panels to provide shade for animals, plots of land dedicated to rewilding and polytunnels to cover Chipotle’s traffic light crop of peppers.
The soundtrack is courtesy of Grammy-award winning singer, Kacey Musgraves, who reimagined a Coldplay classic ten years after Willie Nelson’s groundbreaking cover.