Mighty Nice worked closely with DDB Tribal, Finch and Yippee Ki-Yay to build and animate a huge interactive Christmas tree for the Telstra flagship store.

A suite of 8 quirky characters were born, each having their own 6 second animation that appeared on an 8 metre high screen. It also appeared in multiple Christmas window displays with hand made versions of the characters that transitioned into an animated world, coming to life in front of people’s eyes.