Coke Music brought Maroon 5 to a London recording studio with a challenge – write and record a brand new track, inspired by fans from around the world, in just 24 hours.
The project, conceived by Wieden + Kennedy, was brought to life by Nexus directors Hellicar & Lewis. With the use of innovative technology and a live stream broadcast platform, they enabled fans to inspire the creation of the song. 139 countries participated to this unique experience in the world of live music.
Using OpenFrameworks input was taken in real time from the band’s instruments and their movements in front of a large-scale projection-mapped sculpture. When the fans visited the site they were able to see the studio from a variety of angles, and comment via Twitter. These comments were then projected into the studio in real time, allowing a feedback loop between band and audience. As well as commenting, fans could suggest ideas for lyrics, riffs and rhythms for the new single, that was composed entirely from scratch during the session.