Working directly & collaboratively with Duolingo we crafted a visual universe filled with the quirky characters from the app and playful scenes to show why the free & fun app is the number one for language learning.  We visualized and explored some of the features which make the gamified play of Duolingo so unique.

Following Lily as she leaps and bounds through various levels, the viewer experiences the joy and satisfaction of learning and interacting with others in new languages.

The campaign was launched on TV in UK and US markets as well as across all social media platforms, successfully driving traffic toward Duolingo’s app.