Marvel Studios / Disney
We created Marvel Studios’ first of its kind augmented reality story experience, in anticipation for their epic new film release, Eternals.
The immersive experience by the same name allows users to explore the world of the Eternals, meet the characters, and become a part of the action. Users travel 7,000 years back in time to learn how the Eternals helped shape today’s civilisation.
We used volumetric capture to record actress Lia McHugh’s performance from over 100 camera angles, and created a 3D representation of her character Sprite that appears in our environment. Brand new pipeline processes were also developed to display film-caliber VFX on mobile devices, in real time.
The launch of Eternals AR marks an exciting time in creativity and innovation, demonstrating the potential of storytelling and high fidelity visuals in new mediums.
Download the experience for iOS here