Nexus Studios and director Shane Griffin collaborated with Stein agency to transform the Vanderbilt Hall at New York’s Grand Central Terminal into a striking site specific brand experience for JLL. Anchored by a 16-foot monolith and 50 feet of projection mapping, the installation brought JLL’s ‘See a Brighter Way’ platform to life on a monumental scale.

From the centre of the hall, Shane unfolded three distinct stories that drew commuters into a cinematic visual journey through a retail space, an AI data centre and an office renovation. As the monolith carried the core narrative, projection mapping spilled across the building’s historic architecture, transforming the space into an extension of the story itself.