To launch the new all-electric i7, director Shane Griffin worked with BMW to visualise their radical new approach to car design. Creating this mixed-media visual feast, he intuitively defines a movement they call ‘forwardism’ drawing upon his background in live-action and VFX. 

Looking through the lens of forwardism, Shane reexamines what has come before – classicism, impressionism, surrealism – creating dynamic visual metaphors that blend high-end VFX and live-action seamlessly.