Inspired by sci-fi and futuristic fiction classics such as THX-1138, Brave New World and 1984, the dystopian video is set in an alternative present and illustrates the collapse of an amplified consumer society. The narrative follows the life of a drone living in a totalitarian system, medicated to think, feel and function. The monochrome video uses a mix of live-action and VFX to visualise the fracture and breakdown of his city when he stops conforming.