Google Pixel 3

— Childish Gambino Playmoji

We were proud to be a part of the 2019 Cannes Lions winning Childish Gambino Playmoji campaign which used AR to create the #pixeldanceoff and launched at the 2019 Grammy’s with a TVC featuring Gambino in a dance-off with his Playmoji.     

Our team worked closely with Gambino and his choreographer Sherri Silver to capture the essence of his movement and signature style as authentically as possible, before the team here created an animated version of the man himself.

 

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