We teamed up with Genesis to capture the elegance and innovation behind their expanding universe of vehicles. Directed by Shane Griffin and created in collaboration with Innocean, the 30-second spot seamlessly transports audiences through a series of striking environments. The masterfully designed film showcases Genesis’ impressive line-up, from Le Mans racers to concept vehicles, while celebrating the brand’s refined approach to luxury.

Navigating a range of visual worlds, from hyperreal to abstract, Shane looked to the double line motif, a core element of the Genesis brand, and seamless transitions to bring a sense of cohesion to the film. Each environment was crafted to uniquely reflect the vehicle on display, with Shane drawing from his extensive toolkit, including particle FX, photogrammetry, timelapses, and contra zooms.