Step into a whimsical world of Sweet Relief with The Great British Bake Off’s first-ever fully 2D animated campaign. Directed by Bonnie Taylor Forsyth, produced by us and created at Mighty Nice, the campaign blends nostalgic 2D cell animation with playful, contemporary characters. Hosts Noel Fielding and Alison Hammond guide us from stormy skies into a vibrant land of cakes, jammy dodger flowers, and iconic bakes. Embracing hand-crafted animation, the film’s raw, ungraded style reflects the heart and soul of Bake Off—where artistry, warmth, and tradition come together in every delicious moment.