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Balancing graphic simplicity and bold illustration; cel animation and precise motion design, Nexus Studios captured the unpredictable energy of tennis. Across a hero film and full stadium takeover, shifting perspectives and dynamic transitions bring the viewer into the middle of the match.

The craft was built to scale. Assets were developed across formats, from 16:9 online to the central jumbotron, wide backscreens and narrow fascias of Arthur Ashe and Louis Armstrong stadiums. Each screen has its own role, with everything coming together to become a single composition.