Innocent

— Simplify Your Life

An upbeat musing on impending doom and how to make better decisions for the environment, Alex Grigg teamed up with illustrator Matt Blease in this humorous 40-second spot promoting Innocent’s “Big Environmental Dreams”. Laden with irony and a guest appearance from a wise otter, the piece cleverly juxtaposes a cheery musical soundtrack with a serious message about planetary peril.

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